NIKE BAND
Client
NIKE / SPEC
Brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
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Idea: Wearable technology that prevents harm.
Shuffle Subway App Prototype
MEMORIES
Client
POLAROID / SPEC
Brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
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Solution: A device with voice recognition technology that will help people suffering from Alzheimer's disease.
Problem : Interaction in the subway can be akward and that makes strangers stay
as strangers.
Solution: Connect people by creating an interactive game that will only activate when there are more than 2 users connected to the Shuffle Subway app. Choose a spot with a light in the interactive floor in the New York subway, open the app and try to guess the song that is playing in order to earn free rides. Interaction in the subway doesn’t have to be awkward.
Camila Witt - Concept, Art Direction & App Design.
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Experience
OOH Inviting Users to Download the App
LULU
Client
Amazon + Huggies / SPEC
Brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
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Solution: A device with voice recognition technology that will help parents with their baby's.